Meet Frank Baptiste
Born from ice
Vermont-raised and “born from ice,” Frank Baptiste made his first turns at Cochran’s Ski Area before racing in high school under Jim Price. He’s the founder of FranklyFitness and Powder Fitness.
Formerly based in NYC, he has coached executives, actors, entrepreneurs, and athletes. His work has been featured in Forbes, The Wall Street Journal, Health, USA Today, Bicycling. Today he helps skiers and mountain athletes build strength, mobility, and durability for long seasons—and the adventures of a lifetime.
- Certified Strength & Conditioning Specialist, (CSCS)
- Two decades of pre- & post-hab coaching
- Grand Rounds presenter, Hospital for Special Surgery
The story
Why I built Powder Fitness
Powder Fitness began with a dream to bring the science of strength and conditioning to big-mountain athletes. Shortly after starting my coaching business I saw an opening and I took the leap, moving to Jackson Hole on a mission to ski 100 days, test myself on a much bigger playground, and reconnect with my inner athlete.
“Linking high-speed turns through untracked powder is like leaving your soul’s signature in the snow.”
Jackson reshaped my understanding of what mountain athletes need and inspired a philosophy that has guided my coaching ever since:Prehab. Practice. Play.Life eventually brought me back east, into New York's film and fitness world, training actors, working with luxury resorts, and leading corporate wellness programs.
A decade later, a client-turned-friend invited me on a ski-touring trip to New Zealand. More adventures followed in British Columbia, Patagonia, and Alaska's Chugach Mountains, where the scale of the terrain brings everything into focus.
Powder Fitness is my return to the mountains, and my way of helping others prepare for theirs. It's built for skiers who train with purpose and find their freedom on the steep, the deep, and the wild.
Deepen Your Well™
Strength, mobility, and resilience aren't the goal. They're what allow us to keep chasing the experiences that make us feel alive—adventure, freedom, and the days we'll never forget.